To revist this article, visit My Profile, then View saved stories. Elizabeths favorite place to entertain is a 1904 utility barn on her property, which she describes as Marie Antoinettes poor sisters ballroom, complete with a special perfume thanks to the henhouse thats attached to it. The home today is spacious enough that Trevor and Todd and their families are able to share it as a weekend retreat from their primary residences in Pacific Heights. "We didn't want flashy-new," he says. So when a chance to team up with Town & Country presented itself later on, we leaped at the opportunity and set out to capture the Napa Valley we love. For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. This story appears in the November 2017 issue of Town & Country. Ultimately, as she discovered, "the art lives with us, rather than us with it.". Downstairs in the green-and-white conservatory filled with lush trees, a Richard Serra circle painting and a giant skylight. When I first arrived at the French Laundry, Napa Valleys iconic images of vineyard-latticed hills dotted with chateaus and bountiful farms and orchards resonated with me. So much of HiNote is about self expression in technicolor, and its the idea of being able to tell your story digitally.. President Donald Trump nominated Traina last January, and in the spring the Senate confirmed his appointment. Fantasy environments are certainly a leitmotif in the couple's life together; Trevor proposed in the handbag rotunda of Bergdorf Goodman. From Hollywood talents to art-world tastemakers to tech titans, each month we interview the leading lights who make this state the creative and entrepreneurial center of the country. For me it has always been the peoplea tapestry of interwoven multigenerational tribes made up of families, farmers, field-workers, wine- makers, chefs, and creative talent of all sorts. We have a number of family portraits, of my grandparents and my mother, and pieces of furniture I grew up with in various houses, he says. Previously cities included Oakville CA and New Orleans LA. Just down the block are Oracle's Larry Ellison, Yelp CEO Jeremy Stoppelman, Zynga's Mark Pincus and Apple's design genius, Jony Ive. (Photo by Darryl Nitke). He is a general assignment reporter with a focus on writing feature-length obituaries. I was at boarding school when my parents (pictured here) called to say, We just bought a vineyard in Napa Valley! Needless to say, we were immediately smitten. A life-size black-and-white Hiroshi Sugimoto photo of Queen Elizabeth rules over the Cool Britannia red hand-blocked velvet-lined living room. Swanson Traina, the creative director of Swanson Vineyards, a sprawling estate known for . The Trainas friends were treated to several parties, including a sit-down dinner with live accordion players, and tours of Viennas top attractions like the Palais Liechtenstein as well as a glimpse of the famed Lipizzaner stallions. "That was a pretty serious acquisition, but it would probably go for a lot more than that now," he notes. Alexis Traina and Elena McAllister . "And I told my parents that they were now free to live as long as they wished." His hobby is collecting photographs, an exhibition of his collection in summer 2012 at the Fine Arts Museum was discussed in the media. In the 1880s, Crabb added an addition to the home,and after a terrible fire in 1997, the home was nearly completely rebuilt. Search for either member of the lucky couple. 3/8. Alyssa and I have worked together successfully on many projects and this book was going to either make or break our friendship/ creative partnership. . One of HiNote's recent projects is a special collaboration with JJ Martin, founder of Milanese brand La Double J, offering 16 vibrant templates from cocktail hour invitations to sweet messages of encouragement. site IfOnly, and their two children, Johnny and Delphina, lead in the valley. As a child, my family lived in a small town in southwest Florida, where my after-school friends were the elderly ladies of the neighborhood who taught me everything I know about dark chocolate, cards, port wine cheese, housecoats and men. Year. "Eventually my father said, 'You have a dozen employees now--it's time to get an office.' From Napa With Love by Alexis Swanson Traina From Napa With Love , Traina's book is a small (97 inches) paperback tome meant to be easy to throw into a suitcase for a quick trip to the Valley. Sam Whiting is a San Francisco Chronicle staff writer. They come in a dozen or so colors and are perfect for summer.- Alexis Traina, "This white enamel David Webb ring is my summer go-to statement piece of jewelry. But its not just milestones that make the house special; its also everyday moments. Photographed & Styled By Claiborne Swanson Frank Published: Oct 26, 2017 Alexis Traina's ode to Napa Valley, which appears in the November issue of Town & Country,. Photo: Photographed by Drew Alter. Plus, there are our daily edits of the hottest openings, tables and tickets, as well as our coverage of the most glamorous events in what is the most stylish state in the USA. . Each property offers a different backdrop that suits the personality of its owner. There was a knock on the door, and the company's photography conservator came in to offer a print for his office. The HiNote CEO, wine connoisseur, and travel lover shares all her summer must-haves. Working out of a bright penthouse watched over by a giant stuffed bison head in San Francisco's North Beach neighborhood, Traina has gathered a team of 35 engineers, account managers, marketers, copywriters and, most important, "talent wranglers" like himself. He sits on the board of six other nonprofits as well. The family tree also includes great-great-grandfather Herbert Henry Dow, who founded Dow Chemical; Trevor's onetime stepmother, bestselling novelist Danielle Steel; and his former stepbrother, Sean Wilsey, author of the bestselling memoir Oh the Glory of It All, which redefined sibling rivalry, the perils of wealth and why children should never have unsupervised access to their stepmother's lingerie drawer. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. My parents house is an enchanted, imaginative and romantic world with donkeys, sheep, chickens, playhouses and banana trees along the Napa River, says Alexis. Two years ago, his collection was exhibited at the de Young Museum, where he is a board member. "T. Anthony has always made travel stylish and special. IfOnly takes 20 cents of each dollar spent, while the luminary and charity split the rest, with a required minimum of ten percent of the gross going to the charity. And for the past few years, Traina has been holding that center--linking the Bay Area's tech titans with the city's Old Guard. Alexis own style of entertaining is charmingly high-low. Over the weekend, Traina celebrated his 50th birthday with a series of lavish parties attended by San Franciscos high society. Find a couple's wedding registry and website. Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. "And while each of them was very different from the others, their common thread was the love of drama, romance, and imagination. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. Alexis Traina considers the vintage cars at her familys weekend home in Napa Valley to be perfectly acceptable home offices. She claims the long, unpaved, tree-lined driveway as being her favorite spot on the property. But as luck would have it she was deep into pregnancy with her second child, and a grueling four-week shoot for the book was out of the question. . The 45-year-old tech entrepreneur had woken up in Los Angeles that morning, having spent the previous evening at the Oscars. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Tokalon, as the house is named, was Trevor and his brother Todds childhood home, and, long before that, the original residence of one of Napas founding pioneers, H.W. "So many memories are connected to being outdoors," Roman says. First Name. It looked like a beautiful time was had by all. An interior designer and event wizard, Ken Fulk first visited the valley in 1994, and says We came to Napa on our very first trip to California. On October 10, she emailed us an .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}update after evacuating from Yountville, and this week, she sent us news that she and a number of local winemakers, chefs, and other concerned citizens (including many profiled in this story) have partnered with Tipping Point to form Napa & Sonoma Relief, a fund that will provide support to those most impacted by the fires. As a child I knew I wanted to do what my grandfather [Robert] and father [Tim] did. He is heir to a name that has long been synonymous with Napa. As the daughter of Elizabeth and W. Clarke Swanson, former owners of Swanson Vineyards, Traina spent most of her adult life in the family wine business, ultimately assuming the role of Creative Director. The Swansons' 50th Anniversary Celebrations May 31, 2019 | By Bev Church | St. Charles Avenue June 2019 Liz and Clarke Swanson's 50th anniversary celebrations began on Thursday with a private concert at Preservation Hall, a second-line to Napoleon House and a beautiful cocktail buffet and dancing. I started to research my book, From Napa with Love, which was published by Abrams in September, by reaching out to the areas most colorful characters, people I grew up around or just admired, like film-maker and writer Roman Coppola, interior designer Ken Fulk, and Elizabeth Swanson, my wonderfully talented mother. ", "It was born in the peak of love," adds Alexis. Tooling around in old cars is something of a family tradition and acutely reflective of the kind of idyllic, nostalgic existence Alexis and her husband, Trevor, the founder and CEO of the charity site IfOnly, and their two children, Johnny and Delphina, lead in the valley. Lanier Residence was a stunning, historical backdrop for our cover shoot with Katie Holmes More, The St. Regis New York Debuts a Chevalier Suite, Kelvin Harrison Jr. Is Riding the Fame Wave, Dont Miss The VeuveClicquot Polo Classic, Cartier Design: A Living Legacy Opens at Museo Jumex, Julia Roberts Expands Her Role As Chopards Global Ambassador, Were Over The Moon About This New Travel Registry, Our Favorite New Tech Gadgets and Devices Right Now, Carbone Opens in The Dallas Design District, Stylish New Reads From Louis Vuitton and YSL, Get behind-the-scenes pictures on Instagram. She chronicled it all in a blog, Alexis Napa for the Curious and Eccentric. Today, it is all chintz and chinoiserie, bright colours and white wicker, lovely lattice walls and chic perfection . Feb 3, 2011, 07:05 PM EST | Updated Dec 6, 2017. The holidays are defined by so many charming rituals and ceremonies that become a part of the fabric of our senses, memories and associations an endless stream of magical moments sprinkled over five weeks. For the familyfull-time residents, weekenders and summer folk alikeNapa Valley has evolved into a, Jimmy Choos Beach Capsule Presents Bold Summer Essentials, California Classic: The First Truly California Sports Car, Daniel Arsham, The Artist Breaking the Mold. His mother, philanthropist Dede Wilsey, is the powerhouse behind the 2005 reopening of the de Young Museum, the Herzog & de Meuron-designed fine arts temple. In the blink of an eye, Napa was no longerjusta destination for wine lovers but a haven for conviviality, hospitality, peacockery, tastemaking and soul-seeking. To receive the latest beauty news, subscribe to our newsletter. Creative Director, Swanson Vineyards. 22 Black-Tie Wedding Guest . The sale marked the end of a chapter in the journey that has defined my adulthood, one that tested my fathers patience daily as I discovered a love of product design and creating new tasting experiences. Over the course of the next decade, he and his partners founded and sold three more tech companies: SchemaLogic (a document-management service), StepUp Commerce (which connected retailers with online shoppers) and DriverSide.com (a site on which car owners could manage their vehicle maintenance). Theres nothing I love more than sitting in the passenger seat with him driving, going nowhere fast. We were lucky; the point of entry was much different then than it is now, Alexis says. He says, In 1975, I bought an old cabin, put a cupola on the top, and called it Tucker Farm Schoolhouse to make it sound legit-ish. Creative director for her family-owned Swanson Vineyards, Alexis Swanson Traina is quite familiar with all things Napa. Since her family moved to Northern California in 1985, Alexis has shuffled between her city home in San Francisco and her idyllic vineyard spread in the Valley. And what better place for a Renaissance man to play than amidst the dizzying variety of activities offered by IfOnly? 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The goal was to create a useful guide to the place and to offer a look at the people who make it special. "It really was a living fairy talecomplete with Prince Charming," says Fargo, who had gilded the store's skeleton key and placed a heart with the couple's initials in one of the windows. King, Martin Luther King Jr. and Jean-Michel Basquiat on his rsum, the "Chevalier" star is on track to become movie royalty More, Get a high-tech upgrade with innovative televisions, vacuums, purifiers and LED face masks More, Interior designer Sergio Mercado worked with a Palm Beach family to create a serene oasis in the sky More, The luxury lifestyle brand opens its first guest house retreat in the Meatpacking District More, The dream team of interior designer Ken Fulk and Major Food Group brought the Italian restaurant to Dallas, More, Celebrate French haute couture and the iconic LV artisans with these coffee table books More, The James F.D. Britt felt that this emphatic backdrop would help the art to popwhich, against all odds, it does. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. Alexis Traina, "Gigi Burris makes insane hats all year round, but Im particularly fond of this straw stetson with an extra broad rim." Alexis Traina, creative director at Swanson Vineyards, is one busy person. "I suddenly realized that that's what people ultimately want when they've filled their closets with baubles: experiences. In a Thursday morning ceremony at the historic Hofburg imperial palace in Vienna, San Francisco tech entrepreneur and socialite Trevor D. Traina was officially installed as the U.S. ambassador to. Gina Gallo and Jean-Charles Boisset were the only ones audacious (and legit) enough to purchase the Wappo Hill home that belonged to Bob and Margrit Mondavi. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into the region's highlights, along with entertaining tips, recipes, and itineraries from Napa notables. By Alexis Traina. In San Francisco, its unapologetic old-world glamour; in Oakville, its the perfect combo of chintz and prints, totally comfortable without ever sacrificing style.. "My father collected Faberg jewelry and vintage cars. ", It was Britt who set the gutsy tone of the house when he advised the couple on the look of their living room. And living in a house like this, you realize that a great big kitchen and a great big porch are really where you want to be., For his part, Trevor adds that even the houses indoor living can feel somewhat alfresco: I joke that were camping here, because we have 18th-century wallpaper. Though they both grew up in high-style households, Trevor says, were very casual and we arent at all fancy here., Trevor and Alexis are undoubtedly the chicest couple I know, says design impresario Ken Fulk, a close friend. Yes, tourists still pack tasting rooms and trek wine trails, but Napa Valley has also become a haven for entertaining, hobnobbing, creating, and soul-searching. Though Traina was approved by a unanimous voice vote of the United States Senate in March, he could not officially go to work in Austria until his credentials, in the form of a sealed letter from the president of the United States, were accepted by Dr. Alexander Van der Bellen, federal president of the Republic of Austria. The wife and mother of two also runs a carefully curated It also helped that Getty "runs a true atelier, filled with acres of ancient textiles, books, and furniture from every corner of the Earth." By the time the company was sold, a few years ago, I was its longest-serving employee. "She was so patient and kind." Alexis Traina, "Gucci aviators are always sexy, mysterious, and full of fun. of the instant wedding, the instant summer cellar, the instant pantry necessities, the instant dinner for two and the instant [14] [15] Traina made a major loan of photographs to the Albertina museum in Vienna for the Fall 2021 exhibition American Photography. Trevor wanted his entrance gallery, for instance, to suggest "the idea of a grand entrance in a Venetian palazzo leading up to the piano nobile." So with $300,000 in funding from friends and family (and receiving a credit from Haas for writing up the business plan), Traina hired a small team of programmers, moved them into the upstairs nursery of his father's house and launched CompareNet. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. This is a BETA experience. I particularly love this extra white & crisp jacket. Arriving at their historic, Victorian-style Oakville home, its easy to understand why the pairknown for their notable art collection, philanthropy and omnipresence on the San Francisco social scenepack up their kids almost every weekend and head here to unwind. The home was built in the 1860s by H.W. His wife, Alexis Swanson Traina, who was at the ceremony, will return to Vienna from San Francisco with their two children after school is out. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. Alexis Traina, "Im a gold hoop kind of girl, and I'm pretty obsessed with Jennifer Fishers hoops in all different sizes. And then one day, the pay phone rang in the hallway of my dormitoryit was my Dad calling, with news: Were moving. Trevor Traina has not been divorced. "The possibilities are endless," says Traina, who has already sold 2,000 experiences. Theres an appreciation for simple pleasures, like swimming at sunset, water-balloon fights, cookie baking and bike rides. Alexis parents, Elizabeth and W. Clarke Swanson, uprooted their family (Alexis sisters, Veronica, a clothing designer, and Claiborne, a photographer, are based in New York) from Naples, Fla., in 1985, when they purchased 100 acres on Oakville Cross Road and started Swanson Vineyards. Alexis Traina, "Who isnt a sucker for a chic camo canvas bag for summer? Aside from being a wine connoisseur, author, and entrepreneur, Traina is also a well seasoned traveler, and now that the official first day of summer is around the corner, she wants to share her favorite summer travel essentials. With this in mind, they were careful to create "public spaces separate from our private spaces.". Her high-society family pioneered the frozen. You are also agreeing to our Terms of Service and Privacy Policy. His 1905 Georgian town house defines that nexus. As my temporary unemployment began, I knew I wanted to use my free time to tell the story of the valley, and to do it in a way that would illuminate the fact that life here is no longer centered exclusively on wine. For Trevor, raising a family at his childhood home is twice as sweet. Alexis also answers to Alexis S Farrer, Alexis K Swanson and Alexis King Swanson, and perhaps a couple of other names. He arrived in Napa Valley at age 12 when his parents, Eleanor and Francis, bought a house and moved the family up from San Francisco. Trevor's childhood homes were concocted by his vivacious mother, Dede Wilsey, in collaboration with the innovative Michael Taylordramatically pretty backdrops for dramatically pretty Impressionists. At a charity auction, he bought an hour of tennis with John McEnroe. Ambassador! Talking with Roni Frank co-founder of Talkspace. For Traina, it's the sweet spot of a career spent nurturing relationships with talented people. Contributors control their own work and posted freely to our site. This is a family home; its very comfortable and familiar., The decor is an assemblage of styles, though most are heirlooms and antiques set in place by Trevors mother. Go to Appearance > Customize > Subscribe Pop-up to set this up. Photographed & Styled By Claiborne Swanson Frank, The Best Luxury Luggage for Traveling in Style, From Town & Country for Bermuda Tourism Authority, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Courtesy of Trevor Traina From left: Alexis Swanson Traina, Johnny Traina, Katie Traina, Ruth Buchanan, Trevor Traina, Todd Traina, Daisy Traina, Dede Wilsey, Delphina Traina. Instagram feedswere inundated with pictures from the over-the-top events. He is a 1990 graduate of Princeton University with an MBA from UC Berkeleys Haas School of Business. HiNote was birthed during the pandemic in a time of such uncertainty, when we were all turning to our phones for communication and connection, says Traina. " Alexis Traina, .css-1fgik18{color:#323232;display:block;font-family:NewParis,NewParis-fallback,Georgia,Times,serif;font-weight:normal;margin-bottom:0.3125rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;-webkit-font-smoothing:auto;}@media (any-hover: hover){.css-1fgik18:hover{color:link-hover;}}@media(max-width: 48rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 40.625rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 64rem){.css-1fgik18{font-size:1.3125rem;line-height:1.2;}}Shop Our Favorite Saks Friends & Family Deals, Stylish Denim Jackets for the Transitional Season, Stylish Fisherman Sandals to Wear This Season, Heres Where to Get Taylors Single Era Heels, A Cult-Status Bag That Lives Up to Its Hype.

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