Born in Germany in 1879, Albert Einstein was one of the world's most famous physicists. The campaign, conceptualized by creative agency AMV BBDO, sees physicist Albert Einstein transported from the 1950s to modern-day Britain to discuss smart meters with his neighbor Darren. Cusack's distinctive voice and signature look have made him a favorite of advertisers. With his trademark good humour, Einstein is the perfect person to help explain this complicated but powerful potential future benefit". The launch 40 second ad is designed to introduce Einstein to the audience, connect him memorably to smart meters, and land the core messaging around infrastructure. Global production partner The Mill were tasked with re-creating a digital version of Einstein using performance capture and CGI. Licensing / Rights Clearance team: Sonia Bouadma, Brenda Conway and Giulia Castelli. "Look into nature and then you will understand it better." Albert Einstein was born in Ulm, in the Kingdom of Wrttemberg in the German Empire, on 14 March 1879 into a family of secular Ashkenazi Jews. Creative Team: Jamie Chang and Rachel Tweedy Agency Planning Team: Joe Smith and Mike Alhadeff Agency Account Team: Rhiannon Hughes, Jack Masters, Vicky Humphries and Ed Nash Agency Producer: Rachel Amess (TV), Sophie Alliott (Stills) Media Agency: mSix Production Company: Stink Productions Director: Eoin Glazer Production Co. Producer: Sara Nouman Privacy Policy. The Mill then used the shapes to build an Einstein rig, and retargeted Johns performance to the rig. Our visual effects team, including facial shape experts, spent months researching and developing a robust toolset so we could convincingly portray the nuances of Einstein's personality. The Mill shot live action with actor John Guerrasio in the bath and looked to DI4D to assist in creating a digital version of Einstein based on John's performance. - http://bit.ly/qzEwc6Minute Physics provides an energetic and entertaining view of old and new problems in physics -- all in a minute!Created by Henry Reich In the latest instalment of the Smart Energy GB campaign, we enter Albert Einstein's living room and meet his neighbours, Ed and Kim, and dog, Chico, while he shares an impassioned . 751 views 1 year ago Music By Lukrembo There are some new TV adverts out for Smart Meters and they are really rather weird as the star deceased physicist Albert Einstein as he enjoys his. 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Response. Personality rights of ALBERT EINSTEIN are used with . CG / R&D / Modeling / Texturing/ Grooming/ Lighting / Animation / Comping / Digital Human, We always knew Albert Einstein was smart. Four weeks down the line, with Einstein established as the voice of smart meters, shorter-form 20 second copy will be distributed, dramatising the many benefits of smart meters from helping Great Britain reach net zero to saving consumers money. http://www.patreon.com/minutephysicsLink to Patreon Supporters: http://www.minutephysics.com/supporters/REFERENCESAlexander Friedmannhttps://en.wikipedia.org/wiki/Alexander_FriedmannEinstein Wrongly Criticizes Alexander Friedmannhttps://einsteinpapers.press.princeton.edu/vol13-trans/301Alexander Friedmann Corrects Einsteinhttps://einsteinpapers.press.princeton.edu/vol13-trans/363Einstein Admits his Mathematical Mistakehttps://einsteinpapers.press.princeton.edu/vol14-trans/77Interrogating the Legend of Einsteins Biggest Blunderhttps://arxiv.org/abs/1804.06768Cosmological Considerations in the General Theory of Relativityhttps://einsteinpapers.press.princeton.edu/vol6-trans/433On the General Theory of Relativity (Einstein)https://einsteinpapers.press.princeton.edu/vol6-trans/110The Field Equations of Gravitationhttps://einsteinpapers.press.princeton.edu/vol6-trans/129The Einstein Field Equationshttps://en.wikipedia.org/wiki/Einstein_field_equationsPresentation about the Sequence of Eventshttp://web.mit.edu/8.286/www/slides07/Einstein-and-Friedmann.pdfTensor Densities:https://en.wikipedia.org/wiki/Tensor_densityMinutePhysics is on twitter - @minutephysicsAnd facebook - http://facebook.com/minutephysicsAnd Google+ (does anyone use this any more?) But we think he'd be baffled by our outdated energy system. IKEA Celebrates Long History in Singapore with a Really Long Pencil, Leong Wai Foong Departs Role as Chairman of BBDO Greater China to Focus on Music, Spike Lee to Be First Recipient of Cannes Lions Creative Maker of the Year Award, NY Festivals and The Genius 100 Expand Genius 100 Awards, WPP Reports 2.9% Organic Growth Reaffirms Guidance for 3-5% Growth in 2023, Snap Falls Short of Quarterly Earnings Expectation. We hope the public really enjoy seeing his wit and humor touchingly brought back for this campaign, added Taggart. By getting a smart meter youre helping modernise Britains energy system.So it can use more renewable energy.Like wind power. The chance to upgrade to the latest technology, and make our homes greener? He had a fascination with new, innovative, yet simple and straightforward technology. He started violin lessons at age 5 and, at around 17, impressed. AMV brings back Einstein for new Smart Energy campaign, Five Reasons WhyAMV is introducing a radical benefits scheme, Bombay Sapphire partners with Baz Luhrmann to launch 'Saw This, Made This' campaign, Guinness 'Lights up the Local' in campaign by AMV BBDO. Anyone else creeped out by the advert on the TV where a CGI Albert Einstein tries to convince us to switch to smart meters? Rogue Initiative Studios was founded in 2015 by alumni from a number of leading game companies, including Activision and Sony. The team of visual effects artists developed specialist tools to bring Einstein to life in the most realistic way possible. Four weeks down the line, with Einstein established as the voice of smart meters, shorter-form 20-second copy will be distributed, dramatizing the many benefits of smart meters from helping Great Britain reach net zero to saving . British Gas; Bulb; E Ltd; EDF Energy; E.ON Next . He is amazed by some of the innovations that have happened since his lifetime, but can't understand why Britain has not sufficiently upgraded its energy system. Documentary on physicist Albert Einstein which chronicles the experiences that led him to become a great advocate for world peace. Without the need for a lab, he was able to come up with new ways to explain how the Universe works. To request your smart meter, contact your energy supplier or choose from the list below. After 12 months of R&D, modeling, texturing, grooming, lighting, animation, comping and tweaking we were able to deliver the final photorealistic digital Einstein in all its glory. and our The 40" ad is designed to introduce Einstein to the audience, connect him memorably to smart meters, and land the core messaging around infrastructure. Einstein is generally considered the most influential physicist of the 20th century. So it's no surprise to find him explaining why smart meters help to keep Britain green in the new Smart Energy . In the latest instalment of the Smart Energy GB campaign, we enter Albert Einsteins living room and meet his neighbours, Ed and Kim, and dog, Chico, while he shares an impassioned speech on how smart meters can help Britain become less reliant on imported gas. Licensing / Rights Clearance: Ben Group, Inc. The creative features Albert Einstein and his dog Chico, whop are here to help with some simple ideas for saving energy and tracking your energy use in the new integrated campaign for the smart metering communications body, by AMV BBDO. Read our extensive list of rules for more information on other types of posts like fan-art and self-promotion, or message the moderators if you have any questions. Einstein returns in a new campaign conceptualized by creative agency AMV BBDO. Smart meter FAQs - We at Smart Energy GB are here to make sure all consumers have the facts about smart meters. Yishai M. Fraenkel, vice president and director general at The Hebrew University of Jerusalem, said: "Albert Einstein was ever-curious about innovation and ways to improve the world through technology. Being a great humanist, he cared for the planets well-being and its inhabitants. Einstein explains that his smart meter display shows how much energy he is using daily, weekly and monthly, and how a smart meter can help the British public to better manage their household budgets and save energy which, with the current energy crisis, has never been more important. Smart meter owners can now see their energy use in near real time and receive accurate bills without submitting meter readings. Complementary social and display ads, produced by Gravity Road, also feature Einstein and Darren highlighting the benefits of the smart meter display. We just didnt expect him to be doing it from his own bathtub while scrolling through Instagram. Even the biscuit jar is in the shape of the iconic and recognisable red telephone box. The launch 40" ad is designed to introduce Einstein to the audience, connect him memorably to smart meters, and land the core messaging around infrastructure. Submissions should be for the purpose of informing or initiating a discussion, not just to entertain readers. That means reducing energy waste and, also moving away from being reliant on fossil fuel energy, instead investing in renewables. Represented exclusively by BEN Group, INC. You need to allow cookies to view this video. It allows the system to understand when customers across Great Britain use energy on a large scale, as well as how much they use. He's an Emmy-nominated actor who has starred in many feature films, including Say Anything, Being John Malkovich, and High Fidelity. Our visual effects team, including facial shape experts, spent months researching and developing a robust toolset so we could convincingly portray the nuances of Einsteins personality. Click the below link to manage your cookie settings and select "Targeting Cookies" on the left hand side. "I love wind! They are replacing our traditional, out-dated analogue meters. } ); Einstein was the perfect choice for the campaign as he was a great ambassador for modern technology, said Chris Taggart, director of marketing at Smart Energy GB, in a statement. Albert Einstein is demonstrating how Brits can use smart meters can help them better manage their energy use for Smart Energy GB. Since then, other scientists have used experiments and space exploration to prove his theories right. His work laid important foundations for the way we use science today. Worlds longest-running professional game industry event where attendees can expect a week of education, innovation, and connection. He is amazed by some of the innovations that have happened since his lifetime, but can't understand why Britain has not sufficiently upgraded its energy system. The continuation of the Join the Energy Revolution campaign created by AMV BBDO showcases Einstein discussing smart meters with his neighbor Darren, who is teasing him about his love of gadgets. Using 4D volumetric capture technology, they recorded an actor's movements, and then used CGI to add Einstein's distinctive look. Smart meters are helping Britain create an energy system that's better prepared to deal with the demands of modern tech, like electric cars. The challenge on this project was to bring Albert Einstein back to life, but in a bath! In a CGI recreation, hes seen using a mobile phone to post to social media before sharing his views on the use of digital smart meters to save energy and the environment. Jamie Chang and Rachel Tweedy, Creatives at AMV BBDO said: Our brief was to deliver a distinctly British message to an audience skeptical of smart meters. That's a real commitment to just being there. In recent years, his likeness has been seen across Smart Energy GB's Smart Meters campaigns, as the government nonprofit urges the people of the UK to see the benefits of using smart meters in their homes. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Each month we deliver cutting-edge technology used in the latest animation, Vfx, 3D, Game Development, Film, CAD, and Medical Industry. However, he became displeased with modern quantum mechanics as it had evolved . Technicolor Creative Studios Becomes Independent, Publicly Traded Company on the Paris Euronext Stock Exchange. There's a fair few ads right now I'm not keen on..Alesha Dixon with the Tresemme (BOOM! Smart meters. "Join the energy revolution. Represented exclusively by Greenlight. Einsteins Bath is a television commercial for Smart Meters, from Smart Energy GB, that sees Albert Einstein make a return to remind us of the importance and benefits of smart meters. Four weeks down the line, with Einstein established as the voice of smart meters, a shorter-form 20" copy will be distributed, dramatizing the many benefits of smart meters from helping Great Britain reach net zero to saving consumers' money. But keep in mind that all of Einstein's major achievements were in his twenties si the actor should be young, not old. "ph":2, Like many of today's adverts - it makes absolutely no sense. He reminds us that while we have started to embrace smart technology in many areas of our lives, our energy system has fallen behind. We worked with AMV BBDO and CGI experts The Mill to transport Einstein into the 21st Century! An important part of upgrading is smart meters. Chris Taggart, director of marketing at Smart Energy GB, said: There is no greater ambassador for modern technology than Albert Einstein. The concept and ad was developed by AMV BBDO, produced by Global Production Partner The Mill, the social media components were produced by Gravity Road who created more than 25 Einstein Selfies and media planning and buying was through Omnicom Media Groups PHD. Sign up for Brilliant FOR FREE at http://brilliant.org/minutephysics - the first 200 people get 20% of a premium subscription.This video is about how Russian. . 12,287. He was a part of Activisions Infinity Ward game development studio, where he held a key role in the creation of the. ", Katy Perry, Iron Man and an X-Wing Build a Beautiful Holiday with LEGO's Christmas Spot. With help from historys greatest ever energy expert, we are keen to show people how having a smart meter could help them to make small changes that save energy., Chief creative officer: Nick Hulley and Nadja Lossgott, Creative director: Nick Hulley and Tim Riley, Creative team: Jamie Chang and Rachel Tweedy, Agency planning team: Joe Smith and Mike Alhadeff, Agency account team: Tess Brisbane, Maddie Burnell, Ed Nash, Rhiannon Hughes and Jack Masters, Agency producer: Tara Megson and Kate Mahon, Audio post-production: Sam Robson at No.8. Albert Einstein: Personality rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Centering on the traditional British ritual of tea and biscuits, the imagery and music used in the film combine to support the message that smart meters could help Britain to use more British wind and solar energy. jwplayer('jwplayer_rLOmDWO1_R2CNEBk3_div').setup( About the smart meter rollout. The likeness of the famous scientist is encouraging the British public to save energy and money this winter. Chris Taggart, Director of Marketing at Smart Energy GB said, With Britains future energy security now a part of the national conversation, its a great opportunity for Einstein to highlight the role that smart meters could play in helping the country be more self-sufficient in energy. Chris Taggart, director of marketing at Smart Energy GB, said: With the cost of energy becoming a national conversation in 2022, it is more important than ever for Smart Energy GB to help people understand the positive role that smart meters can play. He is a native of Azerbaijan, a middle-eastern country located between Russia and Iran. Albert Einstein is an iconic figure. Personality rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by BEN Group, Inc.. 4 min. Albert Einstein. One with zero carbon emissions and reduced pollution. We think Albert Einstein would be amazed by the innovations that have happened since his time. { Copyright 2021 CGW Magazine. Please let us know if you agree to all of these cookies. Scan this QR code to download the app now. With 30-second and 20-second executions running on TV, broadcaster video-on-demand (BVOD), AdSmart and YouTube, the ad will be supported by print and radio spots too. (Read Einstein . The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. Personality rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Using the DI4D PRO system on location at The Mills London office,we captured and tracked Johns facial performance and a number of key shapes. Sign up for Brilliant FOR FREE at http://brilliant.org/minutephysics - the first 200 people get 20% of a premium subscription.This video is about how Russian physicist Aleksandr Fridman corrected Albert Einstein about the expansion of the universe. Creative team: Jamie Chang and Rachel Tweedy Designer: Richard Holgate Agency planning team: Joe Smith and Mike Alhadeff Agency account team: Tess Brisbane, Maddie Burnell, Ed Nash, Rhiannon Hughes. Adweek is the leading source of news and insight serving the brand marketing ecosystem. With a prepay smart meter, you can top up your gas and electricity online. Join the energy revolutio. Latest spot from AMV BBDO brings Einstein into the living room of modern Britain to explain how smart meters could make Britain more self-sufficient in energy. What would Albert Einstein say about todays hand-held tech revolution? Now smart meters are the latest revolution, helping us modernise our energy system. The campaign is part of the Join the Energy Revolution.. There are already over 23 million smart meters installed in homes and small businesses across Great Britain. To re-create Einstein in photoreal CG as a part of Smart Energy's campaign to encourage consumers to join the energy revolution'by switching to eco-friendly smart meters. He shares information about how smart meters help manage energy use throughout the day, helping to create a future thats less reliant on imported gas and uses alternatives like wind and solar energy from Britain. ), Rylan and Cinch, Peleton with all its sweaty riders and the "inspirational" comments of the . The new version introduces two groundbreaking options, MTai Frame R Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, Join the Energy Revolution, which launched recently. We are a global creative & production partner for agencies, production companies & brands. Einstein used 'thought experiments' a combination of imagination, inspiration and complicated maths. We developed a bespoke system at The Mill to process and export facial data, before our team meticulously groomed each hair, wrinkle and eye detail on the CGI model. This will allow the system to better manage what energy is needed, where. Their national campaign is reaching homes and small businesses across England, Scotland and Wales. Using the DI4D PRO system on location at The Mill's London office, we captured and tracked John's facial performance and a number of key shapes. We hope the public really enjoy seeing his wit and humour touchingly brought back for this campaign.". Listen to article In this integrated campaign, a series of ads across TV, YouTube, social, radio and print, Einstein explains smart meters' personal and environmental benefits in his own charming way. So its no surprise to find him explaining why smart meters help to keep Britain green in the new Smart Energy campaign. The Mill shot live action with actor John Guerrasio in the bath and looked to DI4D to assist in creating a digital version of Einstein based on Johns performance. 2023 Game Developers Conference (GDC) opens today at San Francisco's Moscone Convention Center, Senior Producer Janine Conway and Compositing Supervisor Chris Green join Fancy House of VFX, MTI Film releases Cortex v5.5 with new AI tools for frame rate conversion and up resolution. Created in collaboration by agencies AMV BBDO and Gravity Road with production from The Mill, and media run through PHD, the U.K. campaign began with a soft launch on TV and YouTube in mid-April before rolling out fully across TB, YouTube, print, radio and social media beginning April 28. Now that's smart. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Congratulations are in order to Councillor Gord Perks, who achieved the best combined Council and committee attendance record of the 2018-2022 term.Perks was marked absent for just two Council votes, and no committee votes. We used cutting-edge 4D volumetric capture technology to capture the performance of an actor. John Cusack is the face of the popular Einstein Ads. Smart Energy GB makes something of an understatement in this latest 'I Want' TV advert when they state that "Smart meters can't stop climate change on their own" but, according . . With that in mind, Einstein and Chico have shared their energy saving. This was then used to re-create subtle facial performances and intricate details in CGI. Copyright 2022 Technicolor Creative Studios UK Limited t/a The Mill. 3D Artist: Harsh Borah, Clare Williams, Andreas Graichen, Maria Carriedo, Sefki Ibrahim, Joao Pires, Dan Yargici, Production Coordinator: Gabriela Goncalves, Design: Eduardo Bardi, Curtis Reeve, Anoushka Schellekens, Head of Platform and Technology: Duncan Snowden, Editor and Motion Graphics: David Shepherd, Agency Planner: Joe Smith and Michael Alhadeff, Agency Account Team: Amy Tippen, Tessa Brisbane, Alistair Nichols, Victoria Norrington, Tony Kovachev and Matt Ruiz, Director: Rocky Morton, Henry Littlechild and Alex Hammond, Production Co. Producer: Sara Nouman and Eliott Tag, Liam Brennan Social Media Account Director, Estate representation, Licensing and Rights Clearance provided by Greenlight Part of Ben Group inc, Rights Services: Sonia Bouadma and Giulia Castelli. Alcohol Brands Tout Renewable Energy and Sustainable Ingredients for Earth Day 2021. Or the efforts to control its energy consumption? Answering the Question Is Your Baby a Lover or a Hater of Marmite? All rights reserved. Chris Taggart, Director of Marketing at Smart Energy GB, said: "There is no greater ambassador for modern technology than Albert Einstein. Client name: Chris Taggart, Imogen Landy, Laura Trendall, Olivia Adams, Emily Keef and Harvey Sandhu, Creative Team: Jamie Chang and Rachel Tweedy, Agency Planning Team: Joe Smith and Mike Alhadeff, Agency Account Team: Rhiannon Hughes, Jack Masters, Vicky Humphries and Ed Nash, Agency Producer: Rachel Amess (TV), Sophie Alliott (Stills). And whats more British than tea and biscuits. thats right, a biscuit jar that plays a rousing version of Land of Hope and Glory. This library was then used as a base to recreate John's performance before every expression was further elevated into a truly lifelike representation of Einstein, with painstaking detail going into making sure every shot was perfect. "With his trademark good humour, Einstein is the . He reminds us that while we have started to embrace smart technology in many areas of our lives, our energy system has fallen behind. / Keystone/Hulton Archive/Getty Images Whenever Einstein needed to relax, he turned to music. With William Hurt, Albert Einstein. Follow Us Resource centre; Fortunately, Albert Einstein was very patient and turned out to be a right hoot., Client: Smart Energy GB Brand: Smart Energy GB Campaign title: Gadget Client name: Chris Taggart, Marketing Director Creative Agency: AMV BBDO CCO: Nick Hulley and Nadja Lossgott Creative Director: Nick Hulley and Tim Riley Creative Team: Jamie Chang and Rachel Tweedy Designer: Richard Holgate Agency Planning Team: Joe Smith and Mike Alhadeff Agency Account Team: Tess Brisbane, Maddie Burnell, Ed Nash, Rhiannon Hughes and Jack Masters Agency Producer: Tara Megson and Kate Mahon Media Agency: MSIX & Partners Production Company: Stink Films Director: Eoin Glaister Production Co. Producer: Sara Nouman Edit: James Forbes Robertson at Trim Post-production Company: No.8 Audio Post-production: Sam Robson at No.8, we never share your info, we only share ours, We never share your info, we only share ours, By continuing to browse the site you are agreeing to our, Popeyes Drops the Eyes for Eye Popping Campaign in France, Apollo Tyres Celebrates Sachin Ramesh Tendulkar in New Campaign, Campaign in Australia Looks to Help People Understand Their Legal Rights, Creative Dive: The Mammoth Meatball Wunderman Thompson. If you're looking for some extra help managing your household budgets, make sure you get a smart meter. The campaign was initiated in the first spot last August, which aimed to tie into the digital transformation being experienced across the U.K. due to the pandemic. *Customer action is required.Personality rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Who would you cast as Albert Einstein if a biopic was made? While Einstein has his neighbours over for tea, each time he opens the biscuit jar, it plays an eight-bit version of a British anthem, compelling the scientist to deliver a rousing speech on how smart meters could help Britain rely less on imported gas. This was then used to re-create subtle facial performances and intricate details in CGI. "generateSEOMetadata":true, The launch 40-second ad is designed to introduce Einstein to the audience, connect him memorably to smart meters, and land the core messaging around infrastructure. All Rights Reserved. He reminds the British public that smart meters will help to modernise our national energy system, and encourages them to get one installed and get Britain energy fit for the future. How Can Brands Use Immersive Experience to Engage Consumers? Total engagements: 7.3 million. . On his wire fox terrier Chico, Einstein said "The dog is very smart. Non-profit organization Smart Energy GB has launched a new campaign highlighting how a smart meter can help the British public to better manage their household budgets and save energy. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. Eoin Glaister, director at Stink Films, added, When the opportunity arose to create a fish-out-of-water comedy starring a time-traveling celebrity physicist and his mate Darren, I jumped at the chance. Albert Einstein, (born March 14, 1879, Ulm, Wrttemberg, Germanydied April 18, 1955, Princeton, New Jersey, U.S.), German-born physicist who developed the special and general theories of relativity and won the Nobel Prize for Physics in 1921 for his explanation of the photoelectric effect. The film also features David Schaal, known for playing Jays dad in The Inbetweeners. We are evolving the Einstein creative to show him interacting with the characters of his local community and to demonstrate the ways in which a smart meter can help Britain, from saving energy at home to helping the environment, said AMV BBDO creatives Rachel Tweedy and Jamie Chang. Smart meters are essential to creating a more reliable, clean and affordable energy system. We hope the charming genius will make people smile and make that call to their energy suppliers., Alex Hammond, head of 3D at The Mill comments: "Tasked with the exciting but hugely ambitious ask of re-creating a digital version of Einstein, we had to create a unique and groundbreaking visual effects pipeline in order to create an avatar that was truly convincing. With the cost of energy becoming a national conversation in 2022, it is more important than ever for Smart Energy GB to help people understand the positive role that smart meters can play, said Chris Taggart, Director of Marketing at Smart Energy GB. Your browser is out of date, please upgrade it. With help from historys greatest ever energy expert, we are keen to show people how having a smart meter could help them to make small changes that save energy.. In the context of the current energy crisis, Smart Energy GB research has found that the role that smart meters could play in helping Britain to be more self-sufficient with our energy supply, and less reliant on other countries, is appealing to audiences that traditionally reject smart meters.

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